Privacy policy

Last updated: March 30, 2026

Wheel Finesse operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a shopping experience (the "Services"). Wheel Finesse is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with us.

Personal Information We Collect

We may collect the following types of personal information:

  • Contact details including your name, billing address, shipping address, phone number and email address.
  • Order information including products purchased, customisation selections and uploaded images for custom orders.
  • Payment information processed securely via Shopify Payments.
  • Technical data including IP address, browser type, device information and pages visited.
  • Communications including messages or enquiries you send to us.

How We Collect Your Information

  • Directly from you when you place an order, upload files or contact us.
  • Automatically through your use of the website (such as cookies and analytics).
  • From Shopify and other service providers that support our store.

How We Use Your Information

  • To process and fulfil your orders
  • To create customised products based on your selections and uploads
  • To communicate with you about your order or enquiries
  • To improve our website and services
  • To prevent fraud and maintain security

Payments

All payments are processed securely through Shopify Payments. We do not store your full payment details.

Uploaded Images

If you upload images as part of a custom order, these are used only to create your product. Files may be stored temporarily and deleted when no longer required.

Sharing Your Information

We only share your information where necessary, including with:

  • Shopify (to operate our store and process payments)
  • Delivery providers to ship your order
  • Service providers that support website functionality

We do not sell your personal data.

Cookies

We use cookies to ensure the website functions correctly and to improve your experience. You can control cookies through your browser settings.

Data Retention

We retain your information only as long as necessary to fulfil orders and comply with legal obligations. Uploaded files may be deleted when no longer required.

Your Rights

If you are based in the UK or EEA, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing

You can exercise these rights by contacting us using the details below.

Shopify

Our store is hosted on Shopify. Shopify may process your data to provide and improve the Services. You can read more about how Shopify uses your data here: https://www.shopify.com/legal/privacy

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact

If you have any questions about this Privacy Policy, you can contact us at:

Email: info@wheelfinesse.com

Business Name: Wheel Finesse